Marketizr Academy – Digital Academy

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Module 01: Digital Marketing in the Era of AI

Topics: Understanding the complete digital marketing ecosystem, key terminology (SEO, SEM, SMM, etc.), marketing funnels, and customer journey mapping. AI Focus: Introduction to AI in marketing, using AI for content generation (ChatGPT/Gemini), image creation (Midjourney), and customer service (chatbots).

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Module 02: Content Marketing

Topics: Developing a content strategy, identifying target audiences, creating buyer personas, blogging, video marketing, and infographics. Skills: Storytelling, content calendar creation, keyword research for content, and distribution strategies.

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Module 03: Social Media Marketing (SMM)

Topics: Deep dive into major platforms (Meta: Facebook/Instagram, LinkedIn, X/Twitter, YouTube). Organic growth strategies, community management, influencer marketing, and building a brand voice. Tools: Hootsuite, Buffer, Meta Business Suite.

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Modules 04: Domain & Hosting Purchasing, Website planning & designing

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Module 05: SEO (Search Engine Optimization)

Topics: How search engines work. On-Page SEO: Keyword research, meta tags, URL structure, content optimization. Off-Page SEO: Link-building strategies, guest blogging, building domain authority. Technical SEO: Site speed, mobile-friendliness, sitemaps, robots.txt. Tools: Google Search Console, Ahrefs/Semrush (basics), and Google Keyword Planner.

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Module 06: Paid Search and Display Advertising (SEM)

Topics: Google Ads deep dive Skills: Campaign setup, ad groups, keyword match types, bidding strategies (CPC, CPA, ROAS), ad copywriting, and A/B testing. Tools: Google Ads Platform.

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Module 07: Email Marketing & Marketing Automation

Topics: Building an email list, list segmentation, designing high-conversion emails, A/B testing subject lines. Tools: Mailchimp, GetResponse.

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Module 08: Professional Soft Skills for Digital Marketers

Topics: Client communication, project management, creating performance reports, presenting data, time management, and interview preparation.

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Module 09: eCommerce, and Social Commerce Building

Topics: Conversion Rate Optimization (CRO), and landing page design. Skills: Setting up eCommerce (Shopify/WooCommerce), optimizing product pages, and enabling social commerce (Facebook/Instagram Shops).

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Module 10: Analytics & Performance Tracking

Topics: Setting up and navigating Google Analytics 4 (GA4), understanding key metrics (sessions, users, conversion rate), goal and event tracking.

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Module 11: Digital Marketing Strategy

Topics: Integrating all channels (SEO, SMM, SEM, Email) into a unified strategy.

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Module 12: Advanced Campaign Management

Topics: Running real-world "live projects."

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Module 13: Design essential Photoshop, Illustrater

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Module 14: Final Capstone Project & Portfolio Building

Topics: Students will create a comprehensive 6-month digital marketing strategy for a real or hypothetical business. This project serves as their primary portfolio piece for job interviews.

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Module 15: Online Reputation Management

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Module 16: Affiliate Marketing

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Module 17: Email Marketing

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Module 18: Influencer Marketing

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Module 19: Media Planning & Buying

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Module 20: Marketing Automation

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Module 21: Whatsapp marketing

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Module 22 : Agency Orientation

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Module 23: YouTube Marketing

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Module 24: IV Project in content marketing

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Model 25: Basics of video editing (Adobe)

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Module 26: Resume formats/ soft skill training

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Module 27: Projects and Certifications

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Module 28: Marketizr academy Exam Training

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Module 29: Placement interview Question answers

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Module 30: Marketizr academy Exam Certification

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Module 31: Mock Interview

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Advanced Certification in Digital Marketing (6 Months)

Course Curriculum